What happens when a Colour Cosmetics expert and a veteran Beauty CEO join forces?

BeautyGARDE was born when Creative Director Nonie Creme (butterLondon, Colour Prevails) and CEO David Lonczak (Beauty.com, Paula’s Choice) started talking about missing innovation in the beauty world. It was a long, long discussion, because the beauty world is a noisy, crowded place, with thousands of products. And yet there are gaps, white spaces, unexplored areas…and the more they talked, the more of these they discovered.

BeautyGARDE is obsessed with arming people with next level beauty tools.

This is about trailblazing, seeking out, and even inventing better formulations, better delivery systems, and new ideas around beauty staples.

Our Commitment

BeautyGARDE is committed to using only high-quality ingredients and the most advanced formulations, while staying true to our values and mission. All BeautyGARDE products are Cruelty Free - no animal testing, and no animal hair (e.g., mink) used when making our Faux Lashes. Our makeup products are also:

  • Paraben-free
  • Urea-free
  • Phthalates-free
  • Formaldehyde-free

Additionally, our makeup products are Clinically Tested to ensure they are Hypoallergenic and non-irritating.