BeautyGARDE Influencer Campaign


About Us & Rocket Nail Fuel

Our mission at BeautyGARDE is simple. Create products that actually DO something! We value real, demonstrable results for any age and any situation. Our Founder, Nonie Creme, launched BeautyGARDE after years of trying to repair her own damaged fingernails, sparse lashes, and over-plucked brows with expensive products that just didn't work. What she didn’t expect was for so many of you to share your own stories of how our BeautyGARDE systems have given you your confidence back as well.

Rocket Nail Fuel Nail System is our hero growth treatment for nails. Rocket Nail Fuel is a vegan nail treatment that uses the natural power of plant extracts, to help restore, repair and harden even the most damaged nails from the inside out.

All of our polishes & treatments are 21-Free, Cruelty-Free, Vegan & Made in the USA. The Nail System includes Rocket Nail Fuel Nail Repair, Rocket Nail Fuel Color, Rocket Remover & Guardian Cuticle Oil. Rocket Nail Fuel Nail Repair can be used as both a base coat and a top coat for your manicure!

About The Project

We all know that the effects of Rocket Nail Fuel are out of this world, but wait until you meet our FIRST EVER HOLOGRAPHIC Rocket Nail Color Collection! Electric Rose, Opal, and Moonstone. Get an out-of-this-world manicure that actually DOES something.

Holographic polishes contain traveling pigment, which results in a multi-dimensional, moving "prism" look that is totally unique. All of the colors in our new collection Contain horsetail herb and garlic extract that make this shade compatible for use with Rocket Nail Fuel, for your longest, strongest natural nails EVER. You have to see it to believe it!

Electric Rose: A new twist on red polish. At first glance it looks like a rich, vibrant red, but when the light hits, it lights up from within, giving a 3-D burst of pink and orange holographic pigment. HOT!

Opal: Who says Opals are bad luck?! Not us! Get lucky in this sheer peachy shade that smolders a bluish hue from within when the light hits it.

Moonstone - Take your classic pink manicure into outer space with this stunning, multi-dimensional holographic polish. Pink and pretty polish that shatters into a rainbow prism under light. Talk about "pretty in pink"!

Ready to join our #rocketnailverse?


CHANNELS

This campaign will primarily run on Instagram. If you are Tik Tok creator you can also share your videos there as well.


TIMELINE

March 24th: Interest list closes
March 29th: Last day for agreements to be signed
April 3th - 5th: Product shipped
April 21st: Content Submission Deadline
May 3rd - 7th, 2023: Content Posting Window


ASSETS
One Rocket Nail Fuel Original
One Guardian Cuticle Oil
One Rocket Remover
One Custom Nail File
All New Shades


DELIVERABLES

Please select the deliverable from the below list that you are interested in to fill out the Interest Form below.

Video Feed Post: One unique video post to be shared on either Instagram or Tik Tok. Video can be a nail art tutorial, product unboxing, nail polish swatching, or face to camera describing.

Photo Feed Post: One unique photo post to be shared on Instagram. Photo can be a lineup of new colors, a picture of the box & products, pictures of nail swatches or a combination of the above.

Custom: Have an idea or want to do a mix of the above? Let us know!

BeautyGARDE Key Messaging

Are you tired of paying $60+ for a manicure full of toxic carcinogens that damage your nails? Save time and money with a nail polish system that does something. Rocket Nail Fuel is a system that helps grow, restore & repair your nails - who knew a nail treatment could look so good?!

Rocket Nail Fuel Nail Repair is a hero growth treatment for nails. This legendary vegan nail treatment uses the natural power of plant extracts, to help restore, repair and harden even the most damaged nails from the inside out. Rocket Nail Fuel Nail Repair can be used as both a base coat and a top coat for your manicure! One coat every day for 5-7 days & repeat for a full growth cycle (8-10 weeks).

Rocket Nail Fuel Color Our nail polishes actually DO something. They are powerful plant-based, strengthening nail polishes that work in conjunction with your Rocket Nail Fuel Treatment. Add a bit of color while growing long, strong and natural nails.

21 Free: We are proud to offer the purest and safest nail care formulations on the market. Our Rocket Nail Fuel System is “21-Free”, and does not contain the 21 most commonly used toxins in the industry.

Made WITHOUT: Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Ethyl Tosylamide, Xylene, TPHP, Parabens, Bismuth, MIT, MEHQ, Gluten, Fragrance, Animal Derivatives, Acetone, Bisphenol-A, Glycol Ether of Series E, Nonylphenol Ethoxylate, Styrene, Sulfate

Our goal is to create treatment products that work without the harmful toxins - good for growth, you, and the planet.

Rocket Remover: A clean beauty, strengthening polish remover that can whisk away Rocket Nail Fuel in seconds. Acetone free and infused with horsetail herb extract for the cleanest, strongest, most NATURAL nails ever!

Guardian Cuticle Oil: A beautiful blend of natural oils that will soften, protect, and nourish even the most damaged or dry cuticles. Cuticles that are exposed to the elements can become cracked, brittle and dry. Cuticle oil can help restore both the cuticle and nail by increasing circulation, stimulating growth, and offering a layer of protection. When used with Rocket Nail Fuel and Rocket Nail Color it can also protect your polish for a lasting shine! This product is particularly effective after a hot shower or bath, and we encourage pushing cuticles back after massaging to speed the growth time of fingernails. Mineral Oil FREE!

Good For You & The Planet: Vegan, Cruelty-Free & Made In The USA, Non-carcinogenic, pregnancy-safe, and Leaping Bunny Certified.

Our Founder: With 25 years of experience in the beauty category, Nonie Creme is a visionary beauty entrepreneur, and creator of the brands BeautyGARDE, Butter London, and Colour Prevails. Creme brings expertise in product R&D, branding, and packaging, as well as a wealth of experience on camera, most recently as the star of Lifetime Television’s Marrying Millions. Featured in every publication from Vogue to The New York Times, customers recognize, know, and love her, making Nonie Creme a trusted face in the beauty industry.

Guidelines & Notes

DO

- Share completed content for approval by the due date indicated via Google Drive or Dropbox to community@beautygarde.com
- Include campaign messages in post captions (as specified above)
- Include campaign hashtags and #ad/#sponsored in your post

DON'T

- Don’t post content before the date indicated
- Don’t include pictures or references to alcohol or drugs
- Don’t use profanity or criticize BeautyGARDE
- Don’t compare BeautyGARDE to competitors
- Don’t incorporate any other sponsored posts

Usage

Video and photos will be used for BeautyGARDE's marketing efforts including (but not limited to): paid advertising campaigns, Instagram feed, email marketing, and website. We will not use your name on campaigns. You are not required to post the content, however, if you do please follow our Influencer Posting Guidelines here.

The Process

Here is an outline of what you can expect.

1. Submit the Influencer Posting Interest Form (found below)
2. Once approved, sign our Influencer Posting agreement here.
3. We ship your product
4. Create content by due date and share with us via Google Drive or Dropbox
5. Content is reviewed and approved within 5 business days
6. Content is posted during approved date range & payment is processed

Influencer Campaign Interest Form

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Thank you! Someone from the team will be in touch in the next few business days.

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